Privacy Policy: The Essential 10
I collect only what I need to sell you the course, run it, email you, and measure my own marketing. I don't sell your data. This page lists every company that handles it.
1. Who I am
This policy covers the landing page, the course site and my email list for The Essential 10. They are run by Taron Tadevosyan, an individual based in California who publishes as @taron.v2.
- Mailing address: 421 Broadway Unit #722 San Diego, CA 92101
- Privacy questions and requests: [email protected]
2. What I collect and why
What | Where it comes from | Why |
|---|---|---|
Name and email address | You, when you buy, create a course account or join my email list | To give you course access, send receipts and send the emails you signed up for |
Payment details | You, at checkout | To take payment. Card details go to the payment processor; I see only the last four digits and the card brand |
Billing country and postal code | You, at checkout | To calculate sales tax |
Course progress | The course site, as you watch lessons | To show your progress and check refund eligibility (see the Terms) |
Support emails | You, when you write to me | To answer you |
Email opens and link clicks | Kit, when you read my emails | To see which emails are useful |
Page visits | Cloudflare Web Analytics, as counts with no cookies | To see how many people visit and where they came from |
Visits and purchases tied to your browser | The Meta pixel on the landing page and purchase confirmation page | To measure my Instagram and Facebook ads (see section 4) |
I don't collect your home address, phone number, date of birth or anything about your security setup. Nothing you do in the lessons on your own devices is sent to me.
3. Who else handles it
Five companies process data for me. Each has its own privacy policy, linked here.
Company | What it does | What it receives |
|---|---|---|
Hosts the course site, your account and checkout | Name, email, course progress, order details | |
Thinkific's payment processor (Stripe) | Takes card payments | Card details, billing country and postal code |
Sends my email newsletter and course emails | Name, email, email opens and clicks | |
Hosts the landing page and counts visits | Page visits, as anonymous counts | |
Measures my Instagram and Facebook ads | Page visits and purchases from browsers that allow it |
I may also share data when the law requires it, such as a valid court order, or to deal with fraud or a disputed charge.
4. Ads and the Meta pixel
I run ads on Instagram and Facebook. To know whether they work, the landing page and the purchase confirmation page load Meta's pixel, a small piece of code from Meta.
What it sends to Meta: that a browser visited the page or completed a purchase, plus browser details, IP address and a Meta cookie. If you're logged into Instagram or Facebook in that browser, Meta can link the visit to your account and use it to decide which ads you see.
What I do to limit it:
- If your browser sends a Global Privacy Control or Do Not Track signal, the pixel doesn't load at all.
- I don't turn on Meta's "advanced matching", so your email address is not sent to Meta from these pages.
- I only see totals in Meta's ad reports. I can't see who you are.
How to stop it yourself:
- Turn on Global Privacy Control in your browser (Brave and Firefox support it), or use a content blocker such as uBlock Origin.
- In Instagram or Facebook, go to Accounts Center, then Your information and permissions, then Activity from other businesses, and turn it off. Meta says this stops it using your activity on other sites to personalise your ads. Meta also says businesses may still send that activity and it may keep it.
- Opt out of interest-based ads more broadly at optout.aboutads.info.
5. Cookies
- Course site (Thinkific): cookies that keep you logged in and make checkout work. The site can't work without them.
- Landing page analytics (Cloudflare): no cookies. Visits are counted without identifying you.
- Security (Cloudflare): Cloudflare may set a short-lived cookie that tells people apart from bots.
- Meta pixel: sets a Meta advertising cookie, unless it's blocked as described in section 4.
You can block or delete cookies in your browser settings. If you block Thinkific's cookies, you won't be able to log in to the course.
6. What I don't do
- I don't sell your personal information to anyone.
- I don't have sponsors or affiliate partners, so there is no one to pass your details to.
- I don't share your data with any company not listed in section 3.
- I don't read anything on your devices. The lessons are things you do yourself; nothing from your phone or computer comes back to me.
7. Emails
If you buy the course, you'll get your receipt and the course welcome email. If you join my list, you'll get my newsletter and the free guides you signed up for, which may include offers for my own courses.
Every marketing email has an unsubscribe link at the bottom. One click and you're off. Unsubscribing doesn't affect your course access, and you'll still get receipts and important account emails.
Kit records whether my emails are opened and which links are clicked. Many email apps block this; turning off "load remote images" in yours stops most of it.
8. How long I keep it, and how it's protected
Data | How long |
|---|---|
Course account and progress | While the course is offered, or until you ask me to delete it |
Purchase records | As long as tax law requires, usually up to 7 years |
Email list | Until you unsubscribe or ask me to delete you |
Support emails | Up to 2 years after the conversation ends |
Visit counts | Kept as anonymous totals only |
I don't store card numbers. The accounts that hold your data are protected with strong, unique passwords and two-factor authentication. No system is perfectly secure; if a breach affected your data, I would tell you as the law requires.
9. Your choices and rights
Email [email protected] to:
- get a copy of the personal information I hold about you
- correct it
- delete it (I'll keep only what tax law requires)
- stop marketing emails
I answer within 30 days. I'll ask you to write from the email address on your account, so I know the request is really from you. I won't treat you differently for asking.
California residents: California's main privacy law (the CCPA) covers much larger businesses than mine, but I give everyone the rights above anyway. California's "Shine the Light" law lets you ask whether I share personal information with others for their own marketing; I don't.
Do Not Track and Global Privacy Control: I treat either signal as a request not to be tracked for ads. The Meta pixel doesn't load when your browser sends one (see section 4).
Outside the US: the course is run from the US, and the companies in section 3 may process your data in the US and elsewhere. If your local law gives you further rights, email me and I'll honour them.
10. Children, changes and contact
Children: the course and email list aren't meant for children under 13, and I don't knowingly collect their information. If you think a child has given me their details, email me and I'll delete them. You must be 18 or older to buy the course.
Changes: the date at the top shows when this policy last changed. For any change that affects how your data is used, I'll email buyers and subscribers before it takes effect.
Contact: [email protected] · 421 Broadway Unit #722 San Diego, CA 92101